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Creative Technology: Die digitale Welt als Abenteuerspielplatz
Im Rahmen unseres regelmäßigen Kreationsmeetings habe ich einen kleinen Einblick in dieses neue Feld gegeben. Meine Ambition war es, unsere Kreativen zu inspirieren und für innovative Projekte zu...
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Content is King, Navigation is Queen
Die Zusammenführung von Inhalten und Navigationskonzept eröffnet neue Interaktionsformen und Zugangswege auf Plattformen. Ordnet sich der Inhalt der Navigation unter oder bestimmt der Inhalt das...
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This is the New Normal
Presentation by Nils Wollny, Managing Director Strategy at SinnerSchrader Opening of NEXT Berlin 2014 Video: http://nextberlin.eu/2014/05/new-user/ https://twitter.com/Nils_Wollny...
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NEXT Year (deutsch)
Die neuen Ansprüche der Nutzer verlangen eine Abkehr von etablierten Marketingroutinen, deutlicher und entschiedener denn je. Dies erfordert eine Unternehmenskultur, die sich in jeder Hinsicht an den...
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NEXT Year (english)
More than ever, meeting the new demands of the user necessitates a clear and decisive rejection of well-established marketing routines. This in turn requires a company culture that is oriented towards...
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NEXT Generation Study (engl)
mehr Informationen: https://sinnerschrader.com/en/nextgen/ A Study by SinnerSchrader.
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NEXT Generation Studie (de)
Was bewegt die nächste Nutzer- und Entscheidergeneration? #NEXTGEN gibt Antworten. mehr Informationen: https://sinnerschrader.com/de/nextgen/
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Yuri van Geest: Exponential Organizations - The New Normal
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of...
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Adrian Hon: Let's Get Physical
With his company, Adrian Hon creates award-winning games that combine the digital and physical world. Zombies, Run! is the world’s most successful smartphone fitness game ever – it is a running game...
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The Future of Business is Romantic
Tim Leberecht believes that a century after the industrial age we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital...
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David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016...
Key Consumer Trends Reshaping Digital in 2016 and Beyond! *talk at NEXT15*
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Marcel Schouwenaar: The inevitable Internet of Things
The internet of things is going to happen. Thanks to Moore’s Law, the price of having connectivity and sensors are dropping to the marginal cost level. Today: furniture. Tomorrow: forks and spoons?...
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Rick Kenney: Removing Friction from Commerce
How removing friction has accelerated the rise of digital commerce *talk at NEXT15*
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Michael Bister: E Sports - The Sport of the Digital Generation
What are eSports? Well, you’ve played games. You want to win. What if you can win thousands – or millions – through playing? Then you’d practice until you got very good. And others would want to watch...
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Florian Wolfframm: Selling to Uber's Children or why Guinea Pigs Matter
Services like Uber and AirBnB are setting the benchmark incredibly high for consumer experiences. People use them and think “why can’t everything be like that?” *talk at NEXT15*
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